Nora McAniff
Former Co-chief Operating Officer
Time Inc.
Nora McAniff was named co-chief operating officer of Time Inc. in December 2005. Previously executive vice president of Time Inc., as co-chief operating officer, Ms. McAniff oversaw the titles in the Women’s, Entertainment & Luxury Group. She was also responsible for Corporate Sales & Marketing, as well as Time Inc.’s Southern Progress Corporation and IPC Media, the largest magazine publisher in the UK. As co-chief operating officer, she was the Time Inc. executive most directly responsible for the company’s advertising revenue stream. McAniff joined Time Inc. in 1982 as a marketing information manager at People. After rising through the advertising sales ranks at People, she was appointed publisher of Life in December 1992. While at the venerable magazine, she reformulated the publishing equation to reinvigorate one of the company’s most treasured franchises. McAniff became publisher of People in September 1993, taking on the additional role of publisher of Teen People during its development in 1997 and its launch in January 1998. Under her leadership, People was named Advertising Age's "Magazine of the Year" and also ranked at the top of Adweek's "Hot List." She was named president of People -- the youngest person ever to hold that position -- in November 1998. In 2001, McAniff was named president of the People Magazine Group, with responsibilities for People, and the monthlies Teen People and People en Español. During her tenure at People, McAniff launched the "Digital Heroes Campaign," a groundbreaking program that pairs more than 100 celebrities and prominent leaders with underprivileged teens in online mentoring relationships. McAniff’s awards include being named one of Crain’s N.Y. Business’s "Forty Under Forty" in 1993, induction into the American Advertising Federation’s Hall of Achievement in 1994, and being honored as a "Star" by the New York Women’s Agenda in 1999. She served as president of the Advertising Women of New York (AWNY) from 1997 to 1999. She is also a member of the board of directors of Saks Fifth Avenue. McAniff received her BA in marketing from Baruch College.
