Every so often, we are approached by enthusiastic companies with novel ideas for supporting our work. See below for the short list of some of our unique partnerships to date. Have your own ideas about how we can work together? We want to hear them! Contact Research Partnerships at email@example.com.
In 2011, Nike created 1,500 pairs of the limited edition Nike MAG shoe – exact replicas of the originals Michael J. Fox wore as Marty McFly in Back to the Future II. Nike then hosted a 10-day auction of the MAG shoes, raising $4.7 million for the Foundation. On October 21, 2015, a part of "Back to the Future Day," Nike and MJFF announced the debut and spring 2016 release of the self-lacing Nike MAG shoe. Proceeds from the 2016 release will support MJFF.
Since 2010, RaceTrac has been a critical collaborator to advance MJFF's mission. Through portion-of-proceeds and point-of-sale promotions, engaging additional local and national retail partners and putting on 5K race fundraisers for employees and local communities, RaceTrac has raised over $1 million for the Foundation to date.
In 2012, Polo Ralph Lauren duced two unisex, limited edition dog tag necklaces, and donated 100% of net proceeds to the Foundation. In addition, the company has supported MJFF each year during Parkinson's Awareness Month – via social media campaigns and other engagements – resulting in more than $1 million raised to date.
In April 2012, MJFF partnered with Tory Burch to celebrate Parkinson's Awareness Month. The fashion house donated 20% of all proceeds from four signature items chosen by Tory herself. To promote the partnership, Tory Burch and Michael J. Fox hosted an in-store shopping event at the flagship boutique in New York City.