Team Fox ended 2012 on a high note: with a record-setting annual fundraising total of $6.3 million and an inaugural West Coast event that was a huge success. Raising the Bar to End Parkinsonís, hosted on December 5, brought to Parkinsonís research more than $100,000 worth of attention from the Hollywood scene.
The event committee included Jacob Fenton of United Talent Agency, Melanie Frankel of USA, Andrea Kavoosi of The Rothman Brecher Kim Agency, Dianna Mannheim of Sony Pictures Entertainment and her fiancť, TV writer Justin Sternberg. Each with a personal connection to Parkinsonís, the five friends knew they could make an impact through a star-studded night in Los Angeles.
The event served as the unofficial launch party for Culver Cityís new gastropub, Public School 310, whose executive chef is Fentonís husband, Phil Kastel. Among the nearly 200 guests in attendance were stars including ďThe Big Bang TheoryísĒ Kaley Cuoco, ďModern FamilyísĒ Ty Burrell and ďNew GirlísĒ Max Greenfield. For the entertainment, ďAmerican IdolĒ finalist Casey Abrams performed.
But this wasnít the committeeís first go at fundraising for MJFF. Their ties date back to the Foundationís earliest days when Sternberg interned on ďSpin City.Ē
Before the idea of Team Fox was born, Sternberg had his hand in a host of fundraisers benefitting PD research. And, as members of the Junior Hollywood Radio and Television Society (JHRTS), the committee organized smaller events to benefit† MJFF. Now having made their mark in the entertainment world, the committee reengaged with Team Fox in an even bigger way. So, they raised the bar.
To help pull this off, they secured sponsorship donations from top networks, established an honorary celebrity committee and amassed a gift bag rivaling that from the Emmyís. Along the way, they learned they share personal connections to Parkinsonís with colleagues and friends ó which came as a surprise. This all-hands-on-deck effort exceeded their expectations, setting the stage for greater success in years to come.
Sternberg says, ďThe thought that five of us could band together and make a difference here is the greatest feeling in the world. There is nothing too hard, too out of reach or too difficult when it comes to helping people in need. Weíre excited to raise even more funds in 2013.Ē