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Jeans Proceeds Benefit Light of Day Foundation & Parkinson's Disease Research

Jeans Proceeds Benefit Light of Day Foundation & Parkinson's Disease Research

A Light of Day performance from 2010.

Consumers will spend billions of dollars buying gifts this holiday season, and many are looking for items that allow their purchases to benefit a charitable cause. Often, it’s a struggle to decide between making a donation in the recipient’s name and purchasing a gift where a portion of the proceeds help a cause. But thanks to Stitch’s, the American lifestyle brand, shoppers have a third option.

Stitch’s has collaborated with American rock n’ roll legend Willie Nile to raise money for Parkinson’s research through the creation and sale of a limited edition, all-black denim jean. Only 120 pair of these exclusive pants will be produced, with 100 percent[1] of sales going directly to the Light of Day Foundation, a 501 © (3) organization that promotes and produces a series of music concerts to raise funds for research into possible cures, improved treatments and support for persons suffering from Parkinson’s disease and related illnesses. The Michael J. Fox Foundation is one of Light of Day’s beneficiary organizations.

The partnership is timed to coincide with Nile’s January 2014 performance at Light of Day’s signature event in Asbury Park, NJ. Nile has performed at the Light of Day concerts for the past 11 years and has shared the stage with artists like Bruce Springsteen, Joe Grushecky, Jakob Dylan, Lucinda Williams, our own Michael J. Fox and other legendary artists and entertainers.

Nile and Stitch’s closely collaborated on the styling and design of the pants to create something that embraces Nile’s authentic rock n’ roll attitude, reflects the compassion of the community supporting the cause and honors the courage of the one million+ Americans fighting Parkinson’s Disease.

The Stitch’s LTD by Willie Nile  pant features a proprietary denim blend in Stitch’s new Black Hawk wash, button fly with all-black hardware and a branded all-black leather back pocket patch. Typical of Stitch’s, the personalization continues in the interior of the pants. Lyrics from Willie Nile’s “American Ride song are screened onto the inside of the wearer’s front right pocket for daily inspiration to enjoy the journey of life. The interior also features a stamp of authenticity certifying the pant as one of only 120 produced. The Stitch’s LTD by Willie Nile pants come exclusively in the Barfly fit; a slim cut, straight leg silhouette; and include a collectable hangtag commemorating the Stitch’s and Willie Nile collaboration and a Certificate of Authenticity personally signed by Willie Nile.

Stitch’s LTD by Willie Nile are available exclusively online for a $200 donation. To get your pair of Stitch’s LTD by Willie Nile pants, visit www.lightofday.org/stitchs/index/ or send a note to brand@stitchsusa.com for more details.



[1] Excluding sales and other taxes applicable in state of purchase

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