Alex Krys joined the Board of Directors of The Michael J. Fox Foundation in 2021. He serves as Managing Member and Co-Founder of Juniper Capital Partners, LLC, an investment firm focused on assets and investments that require significant financial and operational restructuring, as well as Juniper Real Estate Investment Advisors, which is focused on specific real estate investments.
Mr. Krys is active in all of Juniper’s investments but most recently through an advisory agreement with Juniper, Mr. Krys served as the President and COO of Turnberry Associates. Turnberry is a Florida based developer, owner and manager of assets in the commercial, retail, residential and hospitality sector. Mr. Krys re-structured an over 4-billion-dollar portfolio for Turnberry Associates. Mr. Krys also led the investment and re-structure of the Gencom assets that included the equity investment in Ritz Carlton hotels in Florida, Pennsylvania, Colorado, California and Hawaii. Additionally, he was a senior advisor for GenSpring Family Offices, a $20 billion multi-family office company.
Prior to co-founding Juniper Capital Partners, LLC, Mr. Krys has spent an extensive amount of time as a top executive for multinational corporations. Mr. Krys served as the President of Diageo Spain spearheading one of Diageo's four Major Markets Worldwide. Prior to his move to Diageo Spain, Mr. Krys was President of Diageo's Venture Markets Americas & Caribbean, managing the company's growth and expansion throughout 36 markets encompassing the Caribbean, Central America and the South America region. Mr. Krys served as member of the Executive Committees for Venture Markets Worldwide as well as the Brand Executive Board for Guinness Worldwide. He joined United Distillers, in 1996 and held several key management positions for the Latin America region, including Marketing Director and External Affairs Director.
Before joining Diageo Spain, Mr. Krys was a top executive in the Advertising and Public Relations industry, serving as the Chief Executive Officer for Ketchum Asociados and as partner at Daniels & Roberts, where his agencies managed an impressive roster of clients such as Microsoft Latin America, Acer Computers, Polaroid Latin America, Sony Consumer Products Latin America, American Express, FedEx, Miller Brewing, Reebok, MCI and Univision Television Network. Mr. Krys was responsible for launching PR Newswire in Latin America and developed a joint venture with Reuters Newswire to deliver corporate news to Latin America media.
Born in Argentina, Mr. Krys is enthusiastic about helping the Foundation expand its work to reach more Spanish-speaking patients and families impacted by Parkinson’s disease. His brother, Grammy Award-winning producer and MJFF Patient Council member Sebastian Krys, was diagnosed with Parkinson’s disease in 2018. Mr. Krys resides in the Miami/Fort Lauderdale area with his family.
Mr. Krys holds a BA in psychology and marketing from Florida International University.