Michael J. Fox attended the 2012 Lotusphere Conference this week, where he spoke about the benefits of implementing and embracing social strategy. Michael recounted how his personal Twitter account (@realmikefox) and the Foundation’s social media efforts on Twitter (@michaeljfoxorg) and Facebook (facebook.com/michaeljfoxfoundation) have helped reach people who have PD, as well as those who have a family member or friend with PD or are interested in the disease and MJFF.  Read more about the conference and Michael’s take on the social media realm here: http://www.eweek.com/c/a/IT-Infrastructure/IBM-Kicks-Off-Lotusphere-with-Focus-on-Social-Business-232655/