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Marketing Officer

About Us:

The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: finding a cure for Parkinson’s disease (PD) in our lifetime. The Foundation applies extraordinary scientific, business and media assets to this singular focus — thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research worldwide, having funded more than $1 billion in research projects in academic and industry labs worldwide to date. We exist to put ourselves out of business, so we deliberately hold no endowment or excessive reserves, but spend what we raise quickly and efficiently; 88 cents of every dollar spent goes directly to research programs. Today, the Foundation has about 160 full-time employees.

We work aggressively to support the entire Parkinson’s therapeutic development enterprise by de-risking specific therapeutic approaches and developing and distributing fieldwide tools, in order to seed and support a robust pipeline of new treatments for patients. Achieving our mission requires that we inspire the engagement of all Parkinson’s stakeholder groups — industry and academic researchers, clinicians, data scientists, policy makers, and most important, people and families living with Parkinson's. In service of this mission, the Marketing & Communications team works to leverage the Foundation’s tremendous research achievements and highly respected brand identity in service of our mission to speed better treatments and a cure for Parkinson’s.

The Michael J. Fox Foundation strongly encourages applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, geographic background, ability and disability, political ideology and age.

Job Summary:

Approaching Parkinson’s research participation with a creative lens, the Marketing Officer plans and executes tactics to reach target audiences – directing people to learn more about the importance of participating in research – while working with team members to ensure cohesion across channels. The Marketing Officer leverages MJFF’s resources to promote enrollment in clinical research studies, writing tailored messaging and deploying content on various platforms to elevate this call to action. Additional responsibilities include promoting educational virtual/in-person events and policy/advocacy opportunities. This role tracks metrics associated with these programs and makes informed decisions based on results. The Marketing Officer analyzes performance against benchmarks and presents these insights to stakeholders. The ideal candidate is passionate about the progress of scientific research and our mission to make Parkinson’s a thing of the past.

Primary Duties and Responsibilities:

  • Create tactical plans for research participation and policy-related priorities within budget parameters for multi-channel marketing campaigns – using paid and organic social media, paid media, content marketing, email marketing, local outreach and other channels – to increase awareness and drive conversions.
  • Manage various social media platforms and work within marketing analytics tools (Facebook Ads Manager, Twitter Ads, LinkedIn Ads, Social Studio, Google AdWords, etc.).
  • Write/edit content for a variety of digital environments, such as copy for social platforms or Foundation web properties, tailoring messaging to best fit a variety of audiences and platforms.
  • Track spend level and efficiency of tactics (ex: Cost Per Result).
  • Capture marketing channels via Salesforce with associated parameters so that results can be gathered in aggregate.
  • Analyze data in different online platforms to optimize campaigns based on performance results.
  • Develop an organized framework for tracking results and reporting to present learnings to stakeholders.

Qualifications:

  • 1 - 2 years of professional experience in marketing.
  • Exceptional written and verbal communication skills with precise attention to detail.
  • Eager to collaborate within the MarComms department as well as work across departments.
  • Experience with social media platforms, email marketing and analytics tools.
  • Organized approach to managing multiple projects and prioritizing initiatives accordingly.
  • Thrives in a fast-paced environment with flexibility to pivot strategy based on a variety of needs.
  • Drives results based on data informed decision making and learnings.
  • Creative, solutions-oriented with a proactive lens to problem solving.

How to Apply:
 
Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Submissions without cover letters will not be considered.  No telephone inquiries and do not contact our staff directly. Only applicants who best match the position needs will be contacted.  

The Michael J. Fox Foundation is an equal opportunity employer.

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