Director, Marketing Technology & Analytics

About Us:
The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: accelerating meaningful therapeutic advances and, ultimately, a cure for Parkinson’s disease (PD). The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research, having funded over $1.5 billion in research projects in both academic and industry labs worldwide.

Core to our philosophy is how we think of our capital and its risk profile relative to other stakeholders in the drug development pipeline. We work aggressively to de-risk various therapeutic strategies and tools in the hopes of building a robust pipeline of new treatments for patients. In order to achieve our mission of finding a cure for PD it is critical that we engage with, and bring together, members of the PD community including researchers, physicians, health professionals and most important, people with Parkinson's and their families.

We believe that to find a cure for PD as quickly as possible, our capital needs to push research forward today—we therefore deliberately hold no endowment or excessive reserves. We instead seek to deploy funds raised as quickly and wisely as possible. MJFF raises over $100 million annually. Today, the Foundation has approximately 200 full-time employees. We offer a collegial and collaborative environment where optimistic problem-solvers and entrepreneurial, resourceful individuals can thrive and make a tangible difference for millions of people living with Parkinson’s disease.

Position Summary:
The Michael J. Fox Foundation is seeking a Director of Marketing Technology and Analytics. This critical hire will lead and manage a talented automation and analytics team to build efficient user journeys and data pipelines that power our marketing campaigns through insightful data reporting, dashboards, and analysis. This requires strong technical skills but, just as importantly, an ability to think big-picture, speak marketing to non-marketers, learn quickly and connect dots.

MJFF’s Marketing and Communications team partners with teams across the Foundation on a wide range of fundraising and research initiatives. Our job is to help them craft effective marketing campaigns that achieve audience growth, engagement, and conversion to advance the Foundation’s mission through disciplined user journeys powered by A/B and multivariate testing, data-driven insights, and marketing automation. The Director, Marketing Technology and Analytics should be a seasoned marketer with the ability to work well both individually and as part of a team to quickly understand our digital marketing strategy, then lead the efforts of our analytics specialists to define and measure KPIs across campaigns and deliver insights to inform our marketing automation roadmap.

The Director of Marketing Technology and Analytics is a high-impact management role with primary responsibility for articulating our analytics and automation approach to stakeholders at all levels including direct reports, peers and Foundation leadership. The director should bring skill and experience with analytics and automation tools, platforms and frameworks but also a track record of developing talent and managing people and projects in a fast-paced, entrepreneurial team environment where deadlines and time management are a must.


Primary Duties and Responsibilities:
Marketing Analytics

• Interface directly with Foundation program and project managers to understand goals, objectives and risks of projects from start to finish and guide analytics and measurement strategy
• Support digital marketing strategists in the development of marketing campaigns with clear KPIs focused on acquisition, engagement and activation of existing constituents
• Lead internal and agency resources to ensure we are tracking the right KPIs, accurately
• Develop frameworks and narratives for reporting analytics in a way that conveys meaningful insights to stakeholders at all levels.
• Establish standard analytics capabilities packages to streamline KPI measurement and client reporting across a wide range of projects led by different Foundation stakeholders.
• Provide advanced and creative solutions as needed to help answer our toughest questions about audience acquisition, engagement and conversion.
• Lead the team in continually fine-tuning reporting to ensure we are generating relevant insights and/or adjusting campaigns as needed.
• Serve as the Marketing team’s liaison to the Digital Strategies team to ensure continual optimization of Salesforce/Salesforce Marketing Cloud, implementation of integrations from marketing platforms, and capture and structure of audience data.
• Liaise with analytics teams situated in Research and Development to establish clear boundaries, roles and responsibilities and contribute to the development of a lead scoring system.

Marketing Technology

• Oversee day-to-day emailing activities while collaborating with internal stakeholders to effectively plan, test, and report on email campaigns and automated email series customized to audience segment
• Consistently A/B test and tweak campaigns based on results, while championing/building automated journeys
• Oversee marketing email/audience segmentation list building within Salesforce and Salesforce Marketing Cloud
• Collaborate with Foundation stakeholders to maintain workflows and build integrations within Marketing Cloud, Salesforce, Adobe Analytics and the Foundation’s web properties
• Sustain a clean database and maintain segmentation models
• Display keen knowledge of marketing automation innovation and trends

Qualifications and Skills:

• 8-10 years experience with major marketing automation platforms such as Salesforce Marketing Cloud (highly preferred), Marketo, Hubspot, Eloqua or Pardot.
• High comfort level with CRM and website analytics platforms, DOMO, Asana and JIRA Familiarity with HTML, CSS and SQL
• Track record of progressively responsible marketing experience including managing/mentoring direct reports and onboarding/overseeing agency contributors
• High level of comfort with technology and the ability to learn quickly
• Bachelor’s degree in related field
• Strong sense of collaboration across the organization
• Self-starting, proactive, resourceful approach to work
• Exceptional attention to detail
• Ability to juggle multiple responsibilities with positivity and agility
• Strong written and verbal communication skills
• Prior nonprofit experience a plus

Vaccination Statement:
At The Michael J. Fox Foundation (MJFF), the health and safety of our team and our community is a priority. MJFF has made the decision to require all staff receive the COVID-19 vaccine as a condition of employment. Successful applicants for this position must be fully vaccinated by date of hire and proof of vaccine is required. Full vaccination is defined as two weeks after both doses of two-dose vaccine or two weeks after a single-dose vaccine has been administered. Anyone unable to be vaccinated, because of medical or religious reasons, can request a reasonable accommodation for consideration.

How to Apply:
Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Applicants who best match the position's needs will be contacted.

MJFF is an equal opportunity employer. We strongly encourage applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, geographic background, ability and disability, political ideology and age.